Without a system—it’s the same thing every day
Briefs in Viber, refs in Telegram, copy in Google Docs, layouts in Figma, and post links lost in emails.
The account manager asks the copywriter, “How’s Monday’s post coming along?”—because there’s no other way to check.
Tone of voice, audience insights, and brand-specific do’s and don’ts—all lived inside the copywriter’s head.
The post was due Monday morning but got stuck in approval. On Tuesday, the client asks: “Where’s my post?”.
CRM—clients, partners, and sales
Client database with contacts and collaboration history
Active contracts, past projects, account manager notes—the full history at hand. Clients stay yours, even when an employee leaves.
Sales funnel—leads under control
Potential clients by stage, next actions on the calendar, analytics by manager. You see how many leads are at each stage and who closes more deals.
Influencers, bloggers, contractors—at hand
A database of partners for collaborations and contractors for photo, video, and motion work. All contacts and terms saved.
Client workspace—the full content cycle in one place
A separate content plan for each client
Every post moves through stages on a kanban board. You see who’s doing what, where it’s stuck, and what’s going live today.
Publication calendar across all platforms
Instagram, Facebook, YouTube, TikTok, blog—all on one view. You see which post goes when, who’s responsible, and what’s not ready yet.
Client knowledge base—Tone of voice, guidelines, target audience
Brand book, communication rules, audience profile—always at hand. A new hire gets up to speed in a day, not a month.
Client approval—without endless chat threads
All comments and edits live in the post card. Change history is preserved—nobody can say “I didn’t see this” or “I approved a different version.”
Team time and tasks—for reports, invoices, and payroll
Time report by client—for invoicing
How many hours you spent on X this month—broken down by post and by person. A ready-made basis for the client invoice, no Excel, no manual counting.
Team timesheet—who worked how much
How many hours each team member logged this month, on which clients. A basis for payroll, workload assessment, and team planning.
Day-to-day team tasks
Not only content: internal tasks with priorities and deadlines—buy equipment, prepare a report, update the website. Nothing from the routine gets lost.
Quick start, no hard learning
